SEO Methodology

Synchronous has been offering Internet marketing solutions over a unique SEO methodology. Our SEO Methodology defines a process through which, right from inception to execution all the crucial aspects of an SEO campaign are researched /studied and a complete SEO strategy is defined to set the course of the campaign for eventual results.

1. Keyword Analysis and Competitive Analysis: Involves researching the actual amount of searches for thousands of relevant keywords. The goal is to identify the keywords we want to champion. When I say "champion", I'm talking about getting a #1 ranking position.
We also analyze the keyword competitiveness of each of those terms. Because, it might not be realistic to try to rank for a term that is too competitive.especially with heavyweight websites already ranking in the top 10 Google results. Also, we don't want to waste money on keywords that are not competitive enough. So, we find keywords to champion that can provide a good ROI for both the short-term and long-term.

2. Technical Site-Analysis: This is the stage where we make sure the website is Search Engine friendly. We look at information architecture, tags, html coding, javascript, etc. We want to make sure there aren't any spider traps on the site either.

3. Content Analysis: We analyze the crawlable content. Content can mean many things. Eg: video, images, etc. But we look at the crawlable content and how well the structure is internally linked together. We create Content Silos of themed content, and make sure there is enough of it in each silo. If there is not, then we create additional webpages that are full of keyword-rich content optimized for Search.

4. Continuous Link Building: This component of the SEO Methodology is to increase Link Popularity and Link Relevancy. Link Building should be a continuous process for any serious web business. Specifically, we go through a discovery process of related websites, and contact the site owners, and negotiate a price for a link or banner ad. There are many factors we analyze for each linking website such as:

• Age of Site.
• Inbound link profile.
• Link placement on page.
• Relevant text around link.
• Relevant content on overall website.
• Co-citation (related topical neighborhood).
• Authority of the outbound links on page.
• PageRank.
• Alexa rating.
• Homepage vs Subpage (which is more relevant/powerful?).
• Avoidance of Link traps like nofollows, redirects, etc.

On-Page Optimizing as per Search engine algorithms :

• Website Structure Optimization
• Titles and Meta Tags Optimization
• Content Optimization
• Optimization of HTML Source Code
• W3C Validations for Home Page
• Images Optimization
• RSS Feed Integration
• Google Sitemap Creation and Submission
• Google Analytics Setup.

Off-Page Website Optimization

• Link Building (One-Way / Reciprocal)
• Directory Submission (Free / Paid)
• Article Creation and Syndication
• Forum and Blog Posting
• Blog Reviews
• Press Release Creation & Distribution
• Social Media Optimization
• Social Bookmarking